Research-based industry analysis with real data
Average annual member attrition rate: 30-50%.
Source: IHRSA/Health & Fitness Association
Members who book classes attend more frequently — approximately 30-40% higher visit frequency.
Source: Mindbody/ClassPass data
Class no-show rates: 20-30% without automated reminders.
Source: Mindbody/Glofox reports
Staffing costs represent approximately 40-45% of revenue.
Source: IHRSA financial profiles
Cost to acquire a new member is 5-10x more expensive than retaining an existing one.
Source: Bain & Company applied to fitness
70-80% of consumers prefer online/app booking over phone.
Source: Mindbody Wellness Index
Members who attend 3+ times in their first week are 2-3x more likely to retain long-term.
Source: Les Mills research/operator studies
30-50% of inquiries come outside of standard 9-5 hours.
Source: Fitness CRM/software data
A 5% increase in retention can boost profits by 25-95%.
Source: Frederick Reichheld/Bain & Company, Harvard Business Review
AI handles class booking, rescheduling, and cancellation inquiries 24/7
Sends automated class reminders to reduce 20-30% no-show rates
Answers membership questions, pricing, and facility info instantly
Captures after-hours booking requests and membership inquiries
Engages new members proactively in first week (critical retention window)
Routes personal training and nutrition questions to appropriate staff
Manages waitlists when popular classes fill up
With 30-50% annual churn, retention is the #1 profitability lever
First-week engagement is critical — AI can proactively reach out to new members
70-80% prefer digital booking — AI makes booking frictionless
Automated reminders cut no-show rates significantly
Acquiring new members costs 5-10x more than retaining — invest in retention
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These projections are based on published industry research and benchmarks. Individual results will vary based on business type, market conditions, and implementation. Statistics cited are from the sources listed above and may have been updated since publication.